When Rihanna Meets Cara…
When pop icon power meets rebel model stardust, it’s one of those fashion tie-ups that can’t help but get seared into mainstream consciousness for a very long time, while setting a new benchmark for rocking athleisurewear with ‘tude.
The uber talented Rihanna, who is also creative director at Puma and designer of the consistently sold-out Fenty Puma by Rihanna collection as part of a multi-year partnership since 2014, has been tasked with assembling and directing an A-list cast for the brand’s #DoYou campaign, which also features Kylie Jenner as one of the campaign ambassadors.
“Don’t do what other people do because everyone else is doing it. If you want to go against the grain, don’t be scared to, because if that’s what makes you happy, it doesn’t matter.”
We can’t agree with Cara more. Have a kick-ass start to the weekend!
@pumaxfenty by Rihanna launch at @onepedderscotts over at Scott square. #styling @jeromeawasthi #makeup @gingerlynettelyn n nikki #hair @ash_loi using @labiosthetiqueparis #labiosthetiqueparis @glamourss_sg #homesalon #ashloi #ashloihomesalon #fashion #tfcsmentor #thefashioncollectivesg #tfcsashloi @thefashioncollectivesgpok
We were curious: how did the models get such gravity-defying hair, and keep it that way? “To create that ‘devil-may-care’ vibe and keep their hair standing, a mixture of white hairspray and white face paint were used to create the wind-blown effect for the models’ hair,” Ash reveals.
For the runway looks, TFCS Makeup Mentor Ginger Lynette shared that the concept of black and white was given a fresh spin by dressing the models with white lashes and black lips, in keeping with the collection’s rebellious streak with a touch of mischief.
Check out the collection, which features exclusive items including the absolutely gorgeous High Heel Suede Sneaker, Lace-Up Skirt and Kimono Tricot Track Jacket and Pants at Pedder On Scotts at Level 2, Scotts Square.